American symbol, Coca-Cola is boycotted and tries to distance himself from Trump
This week, Coca-Cola CEO James Quincey confirmed that the company was mobilized to recover from the attacks and admitted that there is an “anti-American” feeling by the consumer in certain populations. “
The company’s effort is to detach from the US. “We are a global brand, with universal values and has local operations,” he said.
According to him, focus on the fact that the brand is “local” in each of the countries and making the products more affordable are the strategies for dealing with the boycott. “It’s a problem we saw before, which we saw in the first quarter of 2025 and will happen in the future,” he said
She is not the only one. In Canada and even in other countries attacked by Trump, American brands or associated with billionaire Elon Musk have been targeted by consumer rejection. Tourism is still falling to the US, also as a reaction to the policies of the new president.
But in the case of Coca-Cola, the European entrepreneur indicated that the boycott affects Danish workers, as the complete production of the drink is made in the country.
The argument that the drink is a “national product” was also used by the manufacturer in Canada.
A poster has been spread in recent weeks with the sentence: “Made by Canadians,” accompanied by a photo of the traditional bottle.
