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Moment is difficult for Brazil to do the COP, says industry leader

BySimon Rousseau Posted onAugust 14, 2025 10:30 amAugust 14, 2025 10:30 am
Ricardo Mussa, executivo da SB COP

United States President Donald Trump has said he does not come to Belém in November and discourages the environmental debate. Mussa says she evaluates that the American “is complicated”, but that “no use crying” and that the private sector has made a parallel debate.

The executive says that refusals and tariffs can create an opportunity for other countries. “The movement that the United States has also created has created another movement. The rest of the world is more talked about. I see the most cohesive European Union itself, England talking more. This I realize in the private sector. Everyone trying to have a larger plan.”

Mozza He also praised the presidency of Ambassador André Corrêa do Lago in COP30. “He is focusing on implementation. There is no more what to negotiate, we have negotiated the Paris Agreement for ten years. Now it’s time to implement,” he said.

Industry representative, he argues that sustainable debate has to go through the productive sector. “The private sector accounts for 84% of global emissions. So when we talk about the solution, the solution to the climate issue goes through the private sector. You can’t talk about not involving the private sector to implement what will be done to solve the problem.”

This year, SB COP aims to deliver three proposals from the private initiative to heads of state. “There are many projects in progress in the world private sector today that are successful: they have financial return, have a fight against climate change, are scalable,” argues Mussa. “So, we will take to the negotiator and say, ‘Look, this is the vision of the private sector for you to negotiate here at COP.”

Almost half of the industry is not interested in COP

Simon Rousseau
Simon Rousseau

Hello, I'm Simon, a 39-year-old cinema enthusiast. With a passion for storytelling through film, I explore various genres and cultures within the cinematic universe. Join me on my journey as I share insights, reviews, and the magic of movies!

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