Lula government spends $ 8.4 mi in 30 days with ads on networks and raises spending on 360%

The government of President Luiz Inacio Lula da Silva raised in 360% the spending on driving publications on social networks last month, totaling R $ 8.4 million, an average of R $ 283,000 per day.

According to a survey by GloboNews with data from Meta, a company that controls Facebook and Instagram, the main theme driven was the project that expands the exemption of income tax for those who earn up to $ 5,000, approved on Wednesday (1st).

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For the purpose of comparison, in the previous 60 days, R $ 4.7 million had been disbursed, an average of R $ 77 thousand daily. According to the G1 report, the federal government’s profile is currently the largest contractor of political drive services on the goal platforms.

The strategy of the team of the chief minister of the Social Communication Secretariat, Sidônio Palmeira, has been betting on short, humorous and easy-to-engage formats.

According to the government’s own recent publication, the official Instagram account earned 1.2 million new followers, currently reaching 2.9 million. In addition to the exemption of income tax, topics such as the appreciation of Pix and SUS, the departure of Brazil from the map of hunger and the Luz do Povo program have also gained prominence in the digital campaigns of the Planalto Palace.