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Brazil attracts ‘health tourists’ from abroad with weakened real

BySimon Rousseau Posted onAugust 16, 2025 7:31 amAugust 16, 2025 7:31 am
Turismo de saúde cresce de 15% a 25% por ano no país e deve movimentar cerca de US$ 13 bilhões de 2023 a 2030

“I firmly believe that the quality of doctors in Brazil is, in general, better than that of Americans,” he praises. “In addition, plastic surgery procedures in the United States, besides being expensive, outside any sense, are not done in hospitals, but in clinics. I find it a huge risk.”

For plastic surgeon Vitorio Maddarena, this foreign demand became part of the routine. Its clinic, in the south of São Paulo, performs a real task force to accommodate this clientele often in the short time when such a patient has to stay in the country.

The procedure usually begins with a remote consultation, in which it already plans the procedure and asks for previous exams that can be done in the country of origin. All to optimize the schedule. Then, when the person arrives in Brazil, a first consultation finishes this preoperative clinical service and eventually ends with more exams.

After surgery, his team is in charge of making the office schedule as much as possible so that he can serve these patients with priority in the following days, before the country’s departure. “Finally, I keep following online queries,” he says.

Maddarena says that many of these patients also ask for help to get place for lodging, driver for travel and even postoperative follow-up. “These demands end up making us there at the clinic also meet these issues. These are adaptations we made to the public who lives abroad,” he says.

In the doctor’s opinion, this search for foreigners through Brazil in plastic surgery is based on the price and good fame that enjoys the sector. “It has the exchange factor. When Brazil has a more competitive price, the foreign patient ends up preferring to come,” he comments. “But they also prefer Brazilian plastic surgery, because of the renowned, the high quality standard.”

Simon Rousseau
Simon Rousseau

Hello, I'm Simon, a 39-year-old cinema enthusiast. With a passion for storytelling through film, I explore various genres and cultures within the cinematic universe. Join me on my journey as I share insights, reviews, and the magic of movies!

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