PL marketer says Flávio should recover and rise again in the polls
Publicist Duda Lima, a political marketing strategist linked to the PL, stated this Friday, the 22nd, that senator Flávio Bolsonaro (PL-RJ), pre-candidate for the Presidency, should recover in the polls after the drop attributed to the release of the audio in which he asks Daniel Vorcaro, owner of Banco Master, for money.
The AtlasIntel and Datafolha surveys showed Flávio’s decline after the incident. At Datafolha, President Luiz Inácio Lula da Silva (PT) opened nine points in the first round and began to lead numerically in the second, by 47% to 43%. They are still technically tied at the limit of the institute’s margin of error.
Datafolha indicates Flávio’s wear and tear without clear migration to other names on the right
Research indicates wear and tear on the senator after the Vorcaro case among more volatile voters, while support from the ideological electorate remains relatively preserved
Datafolha: Lula opens 9 points about Flávio after the “Dark Horse” crisis
First survey after the revelation of audios shows the decline of the PL senator and increases the president’s advantage in the first and second rounds
Duda led the marketing strategy that re-elected the mayor of São Paulo, Ricardo Nunes (MDB), in the dispute against the current minister of the General Secretariat of the Republic, Guilherme Boulos, and the influencer Pablo Marçal. He was also the coordinator and main marketer of the campaign for the re-election of former president Jair Bolsonaro, who lost in the second round by 49.10% to 50.90% to Lula.
“In my opinion, the damage has already passed and, from now on, it will rise again, begin to recover”, said the publicist, in a press conference after participating in a panel at the Esfera 2026 Forum, in Guarujá (SP). “The election will be very even,” he added.
According to the publicist, the electorate’s perception tends to change as new questions and variables enter the debate. According to him, this does not mean that people will forget the episode, but that other factors will weigh in on the general analysis. This scenario tends to keep the dispute fierce.
Duda also said that “every day is something new” in the case involving Banco Master and argued that a more accurate assessment will only be possible when all the information becomes public. According to him, the full disclosure of the elements of the case will allow the population to have more clarity about the episode.
He called for the full report on the case to be made public as soon as possible. According to him, selective leaks end up giving weight to partial information, while full disclosure would allow the population to evaluate the episode with all available data.
*The reporters traveled at the invitation of Esfera Brasil
