Trump has on social networks weapon that Lula and PT miss

Lula does not make the same effort. He has no cell phone and receives information about the debates in X, Tiktok and Instagram from two people from his intimate circle: the first lady Janja and the personal advisor Ricardo Stuckert. That is, the president does not follow social networks to form his own opinion about what is relevant.

A government member admits that the PT continues to act as if it were in the 1980s – similar reading to that made by Carlos Bolsonaro in an interview with the column: with speeches of the progressive elite to move workers and students, without understanding that communication is made today by Short -language memes and videos to the internet and directed to niches in which the first seconds are essential to capture the netizen.

In November, Jack Advent said in an interview with the New York Times that the campaign deliberately sought ways to give the image of an authentic Trump, showing backstage and speaking directly to the camera, with the aim of attracting the vote of young men – Target Group of American in Tiktok. Trump was able to transform a song considered the gay community into a hit of his campaign.

The Brazilian right also learned to use the speech, the keywords and the tags that generate engagement in the networks. Ten years ago, writer Olavo de Carvalho already taught courses to teach how these tools should be used.

Seven years ago, one of his students, Carlos Bolsonaro, was essential to help his father, Jair Bolsonaro, become relevant on networks and win the 2018 presidential election.

PT justifies delay with impeachment and lava jato

Over the past ten years, the PT has not invested in social networks and today lacks communicators, leaders and successors.