Understand the law signed by Lula that regulates the activity of digital influencers

The law that regulates the profession of digital influencer and other activities related to work on the internet, sanctioned at the beginning of the year, is insufficient to combat the spread of misinformation and will need more regulation, assess experts consulted by the Estadão.

On January 6, President Luiz Inácio Lula da Silva (PT) sanctioned law 15.325/2026, which recognizes the “multimedia professional” as a multifunctional worker, with higher education or technical training, capable of working in the creation, production, capture, editing, management and distribution of digital content on various platforms.

There are a series of duties listed for exercising the profession, such as developing websites, digital interfaces, animations, electronic games, digital publications, managing social networks and directing audiovisual content.

The multimedia professional may work, according to the Lula government, at the service of companies and public or private institutions, such as online platforms, content and game producers, radio broadcasters, advertising agencies and any others that carry out activities related to those described.

The law also provides that a professional from another area who performs functions related to multimedia may request an amendment to their employment contract to comply with the new regulations, as long as it is done with the employer’s consent.

For lawyer Yasmin Curzi, professor at FGV Direito Rio, the law is “disappointing”, as it fails to provide mechanisms to contain the spread of misinformation produced by communicators with no specialization in the topic they propagate.

She mentions the fact that there is a diversity of profiles and channels of doctors and lawyers on social media publishing misleading content on certain subjects without there being effective supervision by professional organizations.

“In China, for example, the law demands that influencers who talk about health, law or economics have a specific degree in the areas or related areas”, she says.

Gustavo Kloh, professor at FGV Direito Rio, says that the law does not just regulate the work of influencers, but their entire ecosystem – and that “more regulation” will be needed.

This is because the sanctioned text does not specify the minimum training for the profession, and does not prohibit or require the worker or content producer to register with a professional supervisory board.

“What is being discussed is whether it would be the case to limit the activities of influencers in areas that are regulated, such as law or medicine, to people who have specific training in the area. The feeling that this law gives is that it is just a first step”, he says.

Lawyer Mateus Puppe, from the firm M.Puppe & Associados, in an article signed on Estadãosays that the advance with the regulation brought with the sanction of the law “does not solve the central point that tensions the market”: when the content stops being entertainment or institutional communication and starts to influence sensitive decisions of the public, with the potential for damage to property, health or information.

He cites a bill authored by deputy Vicentinho Júnior (PP-TO), which proposes limits on the actions of influencers on topics that require specialized knowledge and that may represent risk.

“International experience indicates that this debate tends to go beyond the individual figure of the influencer, reaching the ecosystem as a whole”, he says in the article.

The basic responsibilities of the multimedia professional, according to the law sanctioned by Lula

I – creation of portals, websites, social networks, interactive interfaces, digital publications, 2D and 3D animations, electronic games, visual or audiovisual solutions, navigation structures in digital media, applications and other multimedia applications of communication solutions using electronic and digital media;

II – development and creation of content, with collection, research, evaluation, selection, interpretation and organization of sources, creation, editing or publishing and processing involving texts, drawings, graphics, iconography, illustrations, photographs, images or sounds, scenarios, animations, special effects, scripts, audios, videos and other means for generating related communication products and services;

III – support for content development, through assembly, transportation of resources and support for audio, image and lighting operations;

IV – planning, coordination and management of resources, teams, cast, equipment, studio and location, events and other elements necessary for the production and distribution of content;

V – production and direction of audio and video content;

VI – development of scenarios, characterizations, lighting, sound design or image and sound capture;

VII – recording, voiceover, continuity, editing, sound, development, post-production, preparation and organization of content;

VIII – programming, control, reproduction, publication, advertising insertions and dissemination of materials, services, programs or audiovisual content, of any genre, for different media or communication channels;

IX – updating and management of social networks, digital platforms, internet sites or portals, websites, web TV, digital TV and other communication channels.