CLT Beira payroll loan 80 thousand mentions in the social networks

Announced a week ago by the government of Luiz Inácio Lula da Silvathe CLT payroll loan It has become a current subject on the streets and on the internet. On social networks, they were 79.2 thousand mentions in the period of seven days, between 21 and 27 March, according to a timelens survey for the Infomoney.

Also read: Consigned CLT reaches R $ 1.28 billion in concessions, says ministry

The peak of repercussion on the subject was on Tuesday (25), with 25.1 thousand mentions. Over the previous weekend, the minister Gleisi Hoffmann called the credit mode of “Lula loan” – Expression that aroused criticism of the opposition.

The apex of comments on the CLT payroll corresponded to reposts of the repercussion on the controversy of the “Lula loan”. The survey considered Facebook, Instagram, Tumblr, X and Youtube publications.

Negative feeling was preponderant on social networks when people dealt with CLT payroll loan. According to Timelens study, 70%of the mentions were negative, 17%, positive and 13%, neutral.

Also read: CLT consigned: accessible credit opportunity or risk of debt?

Between comments negative On the subject, 20% were related to suspected coup, deception or exploitation of the worker. Other frequent reasons for people to speak ill of credit were: questions about the role of banks, interest rates and use of FGTS as warranty (16%) and political criticism (15%).

Among the mentions positive6% were demonstrations of interest or curiosity about the offer and 11% were informative or explanatory content about the payroll.

The strength of influencers

Timelens also mapped the origin of the noise around the subject and concluded that the buzz It came mainly from influencers – favorable or contrary to the measure. The press accounted for 41% and Lula government channels for only 8%.