Conservative pressure makes US giants close diversity programs

Across the country, there is still a movement of conservative activists who threaten boycotts and groups such as the Wisconsin Institute for Law & Liberty, who have actively challenged diversity programs with legal action.

“Masculinity” was exploited by Trump during the campaign

The conservative wave in companies was not limited to the economic sector. Still in 2024, a survey scared the Democratic field in the USA: 63% of white men without a university degree would vote for Donald Trump in the election. According to analysts and surveys carried out by American organizations, the key to understanding the Republican’s success lies, in part, in his ability to transform what would otherwise be frustration on the part of the American white man into votes.

The movement led by Trump tried to mobilize a segment of the population that is at a crossroads in the face of the transformation of the public debate on gender, women’s financial independence and the anti-racism offensive. This same group is experiencing what is presented as “financial anxiety” in the face of an economic model incapable of reducing social inequalities.

For Richard Reeves, president of the American Institute for Boys and Men, these Americans who have seen their social status crumble feel like they are being heard more by Republicans, in a crisis that is partly one of perception and partly a loss of power.

In the post-MeToo era, the conversation about masculinity in the US is also political and, in the institute’s assessment, these white men feel “homeless”.