Zuckerberg sacrifices user peace in fight that sees even sleep as a rival

The change was considerable. At that time, 6% of posts circulating on networks in the USA were of a political nature. In 2023, it was 3%.

Polarization was such a serious problem that Meta had to attack engagement, a crucial criterion for its survival.

The biggest concern today for every major social media platform is screen time. In other words, they want as much time as possible from people within their domains, because if they stay there longer, they will see more ads and, at the end of the day, companies make more money
Diogo Cortiz

In general, all platforms compete with each other and against any and all human activity that can take people’s eyes away from their screens. Reed Hasting, co-founder of Netflix, has already stated that the company even competes with people’s sleep.

To understand the engagement power of its platform, Meta carried out a study and published the results.

One of the surveys brought worrying conclusions. The company separated a group of users. Some of them received content distributed by the algorithm, while the rest only received posts in chronological order, as was the case at the beginning of social networks.